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Built on Legacy, Shaped by Vision
Our story begins in 1915, when master goldsmith Ata Afshar opened his jewelry atelier in Shiraz, Iran. Since then, his sons and grandsons have carried the family legacy forward, elevating the Afshar name to regional and international prominence and forging a reputation for excellence.
Fast forward to the 2000s, when Ata’s grandson, Moe Afshar, joined forces with Krisztina Csupo to create a new chapter in the family tradition. Moe brought decades of industry expertise, while Krisztina contributed her lifelong passion for fine jewelry, inspired by her Hungarian grandmother’s collection, her Gemological Institute of America (GIA) training, and her impeccable eye for elegance. Together, they built Porsamo Bleu into a watch brand defined by enduring style and quality.
Inspired by their global origins and travels, each piece is designed in the USA with the finest materials sourced worldwide. The result is a fulfilled American Dream—an enduring blend of tradition and modern sophistication. Today, that legacy continues to reach new heights under Krisztina’s leadership, establishing the brand as a new classic in watches.
1% for the Planet Member
Because we support people and the planet, a minimum of 1% of our annual revenue is donated to organizations where it matters most.
Watches That Travel Well
Elegant enough for a night out yet understated for everyday wear, our timepieces suit the modern, global lifestyle. From chronographs to mother-of-pearl dials, each design reflects lasting quality and international appeal.
Trusted by Retailers.
Loved by Collectors.
Our timepieces are carried by major department stores and boutique retailers worldwide. We partner with buyers who want ready-to-sell designs with timeless appeal, exceptional quality, and strong performance on the shelf.
Whether you’re seeking your next signature piece—or considering carrying our line in your store—you’re in good hands.
Elegance. Integrity. Craft.
Porsamo Bleu remains proudly independent. We oversee every detail of the design and production process—from studio to showroom. Every watch is quality-checked three times before leaving our hands, and customer service requests remain minimal even years after purchase. That’s a testament to our build quality—and to our belief that elegance and integrity should go hand in hand.